Success Stories
What was the marketing problem we were trying to solve?
When the marketing team started having conversations with Cento Shoes, they were in a state of change and uncertainty. They lost control of their website, including URL and hosting platform. They could not make updates, get leads or work from it. For a small shoe repair shop that relies on their web presence for business, this was a large problem. A few weeks into talking to them their old website was turned off by the new owner of the URL. So they had no web presence. The Moser Marketing team led Cento's through the process of choosing a whole new URL, building a basic website and getting it live in one week.
We started the process of Search Engine Optimization, Google My Business, Google Analytics, Google Search Console and Domain Authority tuning in order to try to turn their website into a marketing machine.
Cento Shoes Website, SEO Marketing, and Social Media Campaigns
Creative and Strategic Factors:
The Moser team aimed at injecting creativity into our strategies by developing visually appealing and compelling content that would resonate with the audience, thus enhancing user engagement. The strategic factors underpinning our work included an in-depth understanding of the target market, rigorous keyword research, and meticulous SEO optimization. We adopted a multifaceted approach, incorporating the latest SEO techniques, and ensuring the website's compliance with ADA standards. This involved optimizing all the images with alt text, creating valuable internal and external links, and prioritizing the inclusion of video content to enrich the user experience and improve search engine rankings. By harmonizing the past with the present, we successfully crafted a digital presence that pays tribute to their Italian heritage, while simultaneously propelling them into the future of digital marketing.
Outcomes:
The Marketing team identified a set of URL's that would bring natural SEO to the new website. The first step was developing the pages and planning content for the next couple of months. The plan was to slowly add pages of content with expanding keywords and videos to naturally grow google's confidence in the authenticity and worthiness of the site. Since we did not have an existing site to begin with and were starting from a zero in regards to analytics, we did not have a large expectation to move the needle on SEO and real results very quickly. However, within two months we saw incredible improvement.
Excellence Factor:
The fact that a small family shoe repair business in 2023 is the perfect case study for search engine optimization is amazing. The keywords for the business, while easily identifiable, were watched closely by the team to be sure results were coming back as expected. Getting the google my business profile updated after losing control of their old website was an extra challenge that we overcame swiftly. The speed at which we were able to start making improvement for the business was exciting for everyone. Each month we set to work on new keywords by increasing the Cento web presence.
We can do the same thing for you. Contact our Marketing team to discuss how we can help make your website great.
The Marketing team identified a set of URL's that would bring natural SEO to the new website.
The clicks on the google search console increased from 15 to 69, and the average position increased from 10.7 to 3.9.
In 3 of our top keyword goals, the website was placing in position 1.